Our Story

Crafting gadgets for outdoor adventures, camping and travels. Dive into a world designed to enhance exploration. Always ready for what lies beyond. #SEEKMORE with RUGD.

Since 2020

RUGD, the trailblazer in outdoor innovation, was founded in the UK in 2020 by the visionary Santok Group, a company with a rich legacy of designing and manufacturing consumer products since 1993, marking a new chapter in their commitment to excellence and creativity.

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Empowering Our Own

We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.

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Design Driven

We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.

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Sustainable Actions

We lead in environmental stewardship with 100% biodegradable packaging, aiming for zero plastic waste by 2030 as part of our planet health mission.