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ABOUT US
#SEEKMORE with RUDG., where our passion is crafting the perfect gadgets for your outdoor adventures and travels. Dive into a world where every product is designed to enhance your exploration, ensuring you're always ready for what lies beyond the horizon. With RUDG., it's not just about going further; it's about experiencing more. Join us on this journey to seek, explore, and discover more.
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FOUNDED IN 2020
RUGD, the trailblazer in outdoor innovation, was founded in the UK in 2020 by the visionary Santok Group, a company with a rich legacy of designing and manufacturing consumer products since 1993, marking a new chapter in their commitment to excellence and creativity.
OUR VALUES
Our core values are the foundation and driving force behind everything we do.
RUGD stands at the forefront of a worldwide movement, powered by the collective experiences that unite us. We champion diversity, embrace inclusion, cultivate a sense of belonging, and stand firm in the quest for equality. Celebrating the unique stories of individuals and communities aligned with these ideals, we are more than just a brand; we are a testament to the power of shared values and experiences in shaping a more inclusive outdoors.
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EMPOWERING OUR PEOPLE
We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.
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DESIGN DRIVEN
Leading with design, our cutting-edge gadgets for outdoor adventures merge innovation, durability, and sustainability, catering to explorers globally.
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SUSTAINABLE ACTIONS
We lead in environmental stewardship with 100% biodegradable packaging, aiming for zero plastic waste by 2030 as part of our planet health mission.