ABOUT US
#SEEKMORE with RUDG., where our passion is crafting the perfect gadgets for your outdoor adventures and travels. Dive into a world where every product is designed to enhance your exploration, ensuring you're always ready for what lies beyond the horizon. With RUDG., it's not just about going further; it's about experiencing more. Join us on this journey to seek, explore, and discover more.
FOUNDED IN 2020
RUGD, the trailblazer in outdoor innovation, was founded in the UK in 2020 by the visionary Santok Group, a company with a rich legacy of designing and manufacturing consumer products since 1993, marking a new chapter in their commitment to excellence and creativity.
OUR VALUES
Our core values are the foundation and driving force behind everything we do.
RUGD stands at the forefront of a worldwide movement, powered by the collective experiences that unite us. We champion diversity, embrace inclusion, cultivate a sense of belonging, and stand firm in the quest for equality. Celebrating the unique stories of individuals and communities aligned with these ideals, we are more than just a brand; we are a testament to the power of shared values and experiences in shaping a more inclusive outdoors.
EMPOWERING OUR PEOPLE
We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.
DESIGN DRIVEN
Leading with design, our cutting-edge gadgets for outdoor adventures merge innovation, durability, and sustainability, catering to explorers globally.
SUSTAINABLE ACTIONS
We lead in environmental stewardship with 100% biodegradable packaging, aiming for zero plastic waste by 2030 as part of our planet health mission.