Our Story
Crafting gadgets for outdoor adventures, camping and travels. Dive into a world designed to enhance exploration. Always ready for what lies beyond. #SEEKMORE with RUGD.

Since 2020
RUGD, the trailblazer in outdoor innovation, was founded in the UK in 2020 by the visionary Santok Group, a company with a rich legacy of designing and manufacturing consumer products since 1993, marking a new chapter in their commitment to excellence and creativity.

Our Values
RUGD, the trailblazer in outdoor innovation, was founded in the UK in 2020 by the visionary Santok Group, a company with a rich legacy of designing and manufacturing consumer products since 1993, marking a new chapter in their commitment to excellence and creativity.

Empowering Our Own
We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.

Design Driven
We champion our people by creating an empowering environment with competitive rewards, fostering growth, and encouraging innovation and collaboration, ensuring every member feels valued and driven.

Sustainable Actions
We lead in environmental stewardship with 100% biodegradable packaging, aiming for zero plastic waste by 2030 as part of our planet health mission.